The ZOOM exhibition catalogue of the Museum of Ethnography wins the second international prize

In spring 2025, the ZOOM exhibition catalogue—presenting the collection of the Museum of Ethnography also as a kind of “Big Bang”—received two prestigious international awards: the Silver A’ Design Award in the Print and Published Media Design category, and the Gold Indigo Award in the Book Design for Graphic Design categories.

The ZOOM exhibition explores historically changing perspectives and offers new possibilities for shifts in perspectives and contemporary interpretations, examining and analysing a problem in depth. The exhibition catalogue, designed by Zoltán Berta, not only reflects this concept but also takes it further, presenting selected pieces from the collection in an unusual approach. The content and visual structure is shaped by a change of perspective, presenting the mass of objects without general interpretations, through an exciting and playful lens. The specific content structure allows readers to explore the material in different and unique ways. One of the book's stand-out features is the series of graphics on the inside spine, unique to each copy.

The authors of the catalogue are Tímea Bata, Orsolya Danó, János Gyarmati, Magdolna Szabó, Zsuzsanna Szarvas and Gábor Wilhelm Wilhelm, and the editors are Zsuzsa Szarvas, Dóra Szentirmai and Orsolya Danó.

The book is for sale on the museum's webshop: Etnoshop.hu | ZOOM kiállítási katalógus - Etnoshop.hu