The Museum of Ethnography was awarded with the MagyarBrands 2025 Prize

The Museum of Ethnography won the MagyarBrands award in the Innovative Brand category again in 2025, proving that it operates as a truly pioneering cultural institution by combining tradition with state-of-the-art solutions.

The MagyarBrands program has been rewarding the most successful Hungarian brands for 16 years. The mission of the MagyarBrands program has not changed over the past decade and a half: to draw the attention of consumers and the business world to the products and services of the most successful domestic consumer, business, and innovative brands. The award winners are able to address communities with outstanding expertise, shape identity, and take a leading role in shaping a shared future.

Based on the decision of the Professional Committee, the Museum of Ethnography is considered an EXCELLENT BRAND by MAGYARBRANDS, as one of the top innovative brands in Hungary. This recognition reinforces the museum's position not only as a cultural center, but also as a brand that creates value for visitors and contributes to the development of the cultural sector.

Awards received by the Museum of Ethnography in 2025

The permanent collection exhibition, which opened in the fall of 2024, won the IF Design Award in the "Exhibition Design and Implementation" category in 2024, and two Red Dot Awards in 2025, one for the exhibition as a whole and the second for the multimedia solutions used in it. The exhibition was also among the finalists for the prestigious Luigi Micheletti Award. The exhibition entitled Székely People – Patterns of Heritage, which presents Székely identity, won the Exhibition of the Year 2025 award. 

Among the museum's publications, the catalog Suspension of Disbelief and the exhibition guide Collection Exhibition won the Beautiful Hungarian Book 2024 award. The catalog ZOOM won the Indigo Award gold medal, the A'Design Award silver medal, the Red Dot Award, and a bronze award in the Print/Books category of the International Design Awards (IDA, USA) in 2025. 

In the field of museum education, the project Let's spend the night in the museum! was voted a finalist for the European Museum Academy's 2025 Children in Museums Award. The Hungarian Museum Association awarded a special prize to the project entitled Experimental Broadcast. In addition, József Molnár, retired museum educator at the Museum of Ethnography, received a lifetime achievement award for museum education. 

The museum was also nominated for the European Museum of the Year Award, for which the decision will be made in May 2026.