Better Future

Finnish designer's statements 28/Jun/2009 - 1/Nov/2009
Better Future is an exhibition showing works of upcoming fashion and textile designers from the University of Art and Design Helsinki.


The collections show the wide range of possibilities when dealing with sustainable design. Each designer has been working with a different aspect of sustainability such as Local resources, Efficient material use, Recycled fabrics, Reused textiles. With conviction they stand behind their statements for a Better Future.

Director of Finnagora: Anneli Temmes
Curator: Pirjo Hirvonen
Exhibition concept, design and graphics: Tiina Rytkönen & Katharina Schmidt


"Not Ugly is a women's fashion wear collection that draws inspiration from the sustainable Not Ugly system approach for fashion design. Furthermore, it is an attitude that avoids common approaches to sustainability whilst concentrating on empathy, enjoyment and experience. Certain warrior stance is always needed to realize and to follow paths that differ from the mainstream. Therefore, courage, faith and strength, in addition to being the fundamental starting points of the developed Not Ugly system approach and collection, have helped the implementation of the visual direction of the collection in the form of warrior harnesses, rhythm and pattern. The collection is realized as an entity with alternative, tactile fibres and materials that target to produce sense of well-being and friendliness. Additionally, attention has been paid to quality, style, and finish in order to strengthen possibility for long-lasting history of togetherness between the wearer and the garment."
Liisa Riski, MA Clothing Design


"Collection Primitive is a collection that emanates the primitive power of the past, but in its principles looks firmly towards the future. The collection consists of printed silk dresses, and scarves woven of reindeer leather. The starting point of the design was the project New European Identity which was based on the viewpoint of sustainable development. My idea of sustainable development is to produce high-quality products of materials with a long life span. The reindeer leather that I use consists of oddments donated by a company called Ahlskog. When I use oddments from the industry, I can contribute to the environment since there will be less waste. Even if I use waste material, the final product must be just as aesthetic and of just as high quality as it would be without the emphasis on sustainable development. I believe that this is the future of long-span and sustainable design."
Mervi Hilvo, MA student Textil Art and Design


Rag Child is a clothes collection for both men and women. Its central material is a fabric woven of recycled textile waste. We got inspired of different skin-like organic structures and the fragilty and nakedness of the human body in relation to technicality and plastic and metallic things. In the material choice we were attracted by hard contrasts, levels and transparency. In a woven fabric, even very different materials blend together and form a living, scaly surface. In addition, the clothes have lace- and rag-like parts, which give a hint of the organic and brokenness. The visual idiom of the clothes is very simple and economical This makes them timeless and ecologically functioning. In addition to men's and women's clothes, the collection consists of unisex clothes, which makes the clothes more versatile and makes their life span longer.
Emma Vuorinen, MA Clothing Design
Emmakaisa Soisalo, MA Clothing Design


"In my work I have used textiles obtained from hospitals, more exactly pink pyjamas. In Finland patients wear clothing provided by the hospital. Standardised pyjamas are used in all hospitals. The sizes vary from XS to XL, and different sizes have different colours. Personally I have had to use hospital clothing even for longer periods. My size, X, was pink. There is nothing personal about pyjamas. They come from the cleaner's and return to the cleaner's. They are the patient's clothes, the uniform of the illness. Illnesses are unique, and every-body is an individual, no matter what the diagnose says. But still the patients are dressed according to the standards. Their personality is ripped off, and they are standardised instead. In my work I change the standardised pyjamas into something unique. I make them a picture of myself."
Nora Sederlof, MA Fashion Design